Free Resource

The Weekly Content Calendar Template

Copy this template into your notes app or a spreadsheet and fill it in every Sunday. It takes about 20 minutes and saves hours during the week.

Your weekly rhythm

  • Sunday — Plan. Review last week, choose this week's themes, write the shot list.
  • Monday — Shoot. Capture the whole week's content in one session.
  • Tuesday — Prep. Edit, write captions, schedule everything.
  • Wednesday to Saturday — Engage. Reply to fans, post social content, light top-ups.

Daily themes (customise these)

  • Monday: Behind the scenes / week kickoff
  • Tuesday: Outfit or style day
  • Wednesday: Fan request day
  • Thursday: Throwback / fan favourite
  • Friday: Weekend teaser
  • Saturday: Premium drop
  • Sunday: Casual and personal

Shoot-day shot list

For each theme, capture:

  • 2–3 feed photos
  • 1 short video for the feed
  • 1 teaser clip for social media
  • 2–3 extra variations for your content bank
  • 1 casual selfie for stories or messages

Posting checklist (every day)

  • Feed post is scheduled
  • Story or update posted
  • Social media content posted on your main platform
  • New subscribers welcomed
  • Comments and messages answered within your working hours

Monthly key dates

Fill these in at the start of each month:

  • Holidays or seasonal moments:
  • Promotions planned:
  • Special content drops:
  • Milestones (subscribers, anniversary, birthday):

Sunday review (10 minutes)

Answer these every week:

  1. Which three posts got the most engagement?
  2. Which content earned the most in tips or sales?
  3. Where did new subscribers come from?
  4. What will I do more of next week?
  5. What will I stop doing?

Content bank check

  • At least 7 days of unused content saved
  • Backups stored somewhere safe
  • All files watermarked and metadata-free

Sticking to a calendar is easier with a team behind you. We plan, schedule, and post for the creators we manage — message us if you'd like the same.

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